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About Us

We have been in fashion jewelry business for more than 21 years.  During this time, we constantly strive to bring to our valued customers fashion accessory products of high quality, latest styles, and at best prices.  

We are the proud owner of the patented Twist 'n' Twirl products, patent #5456270.  Twist 'n' Twirl products are hair devices for thick or thin hair, for making donut buns,  or for working as hair ties to tie hair, thick or thin, together, like a ponytail. Please visit the categories of Twist 'n' Twirl and Bella Fashion Hair Tie at our websites. 

One of our business goals is to bring affordable fashion jewelry to most people.  To reach that goal, we operate at very slim margin, and pass our savings to our customers in the form of everyday discounts.

We involve ourselves totally in our work.  Every sale is like a testimonial that we are bringing something of value to the market.  Every expression of satisfaction of our products from our customers, be it a phone call, or an email, is like a prized gift to us.

We take care of our customers.  We see to it that every order is packed with care and  shipped on time.  We take care of your complaints.  If you are displeased with our products for valid reason, we will either refund your money or ship you a replacement.  

We operate under two websites in the name of our company, Bella Fashion Jewelry Inc.:  bellafashionwholesale.com is a wholesale site which is open to the public with a $30 minimum order requirement, $60 or more orders get free shipping; bellafashionjewelry.com is a retail site with no minimm order requirement, and offers free shipping on orders of $30 or more.

It has given us much pleasure helping our customers find pretty fashion jewelry at affordable prices.  We will continue this effort, and try our best to add joy to your life through Bella products.

Yours sincerely,

Hilda and T. K.

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